Top 5 Consumer Finance Apps in Guatemala Q2 2024

In the second quarter of 2024, the top 5 consumer finance applications in Guatemala exhibited notable trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, reveals interesting insights into the performance of these apps on a unified platform, combining both iOS and Android metrics.

BANRURAL saw a steady download rate throughout the quarter, peaking at 16.9K downloads in the first week of April and maintaining an average of around 15K downloads per week. The weekly active users (WAU) for BANRURAL showed a slight upward trend, starting at 275K in early April and reaching approximately 284K by the end of June.

Bi en Línea experienced a consistent download rate, with numbers fluctuating between 8.8K and 10.7K per week. The app's WAU also demonstrated growth, beginning at 327K and climbing to 361K over the quarter, indicating a healthy increase in user engagement.

Banca Móvil BAC displayed a varied download pattern, with weekly downloads ranging from 5.8K to 7.1K. Despite the fluctuations in downloads, the app maintained a strong WAU, starting at 304K and peaking at 322K in mid-June, before slightly declining to 316K by the end of the quarter.

Banco Azteca Guatemala showed relatively stable download figures, fluctuating between 4.6K and 5.6K weekly. The app's WAU increased from 70K at the beginning of April to 74K by mid-June, before settling at around 74K towards the end of the quarter.

Banco Promerica Guatemala maintained a consistent download rate, with weekly downloads ranging from 4K to 4.7K. Unfortunately, the data for WAU was not available, but the download consistency suggests a stable user base.

For more detailed insights and data, visit Sensor Tower. The performance trends of these consumer finance apps highlight the dynamic nature of the Guatemalan market and the growing engagement in digital financial services.